Human Truths

Our very own Market Development Beauty Manager Maryna Grytsenko-Nénon, has been interviewed by The Industry Beauty to be featured in the third and last podcast of the series in which we will be able to explore Bastille Parfums transparency journey as a brand with Avery Dennison. 

In our last episode in the series: ‘Human Truths’’ Maryna engages in a compelling discussion with Sophie Maisant, CEO at Bastille Parfums.

Sophie, explains how French fragrance house that she acquired in 2022, bases its entire business ethos on creating natural fragrances and being totally transparent about its ingredients and supply chain. To help achieve this aim, Bastille Parfums turned to Avery Dennison and recently became one of the first perfume brand to affix an RFID label onto its products, together with a QR code that customers can interact with.